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AP® Microeconomics · Unit 4 · Topic 4.1

Introduction to Imperfectly Competitive Markets: Revision Notes (Microeconomics 4.1)

One-page recap of imperfect competition: the four market structures, why marginal revenue lies below demand, why price above marginal cost is inefficient, and the main barriers to entry.

Short on time? This page is the recap. For explanations, graphs and worked examples, use the full study guide.

Recap

  • Imperfectly competitive markets are those where firms have some control over price (market power).
  • Product markets: monopolistic competition (many sellers, differentiated products, low barriers), oligopoly (a few large firms, high barriers), monopoly (one seller, no close substitutes, very high barriers).
  • Factor markets: monopsony, a single buyer (for example, one employer hiring most local workers).
  • Every firm still aims to maximise profit; the structure changes the outcome.

Key relationships

Relationship What it means
Price taker: D = MR = P every unit sells at the market price
Downward-sloping demand: MR < P to sell one more, the price falls on all units
MR = new price − (price cut × units sold before) quantity effect minus price effect
Straight-line demand: MR has the same price intercept and twice the slope MR = 0 halfway to the demand curve’s quantity intercept
MR > 0 ⇔ demand elastic; MR < 0 ⇔ demand inelastic TR is largest where MR = 0
Efficiency needs P = MC imperfect competitors stop where P > MC, so output is too low
Barrier to entry Example
High fixed or start-up costs steel mill, power grid
Legal barriers patent, copyright, government licence
Exclusive ownership of a key resource the only deposit of a mineral

Assumptions behind the model

  • The firm charges the same price to every buyer (no price discrimination; that comes in Topic 4.3).
  • All else is held constant along the demand curve.

Mistakes to avoid

  1. Writing P = MR for a firm with a downward-sloping demand curve.
  2. Saying MR is below price because costs rise. It is a revenue idea only.
  3. Drawing MR on or above the demand curve.
  4. Confusing P > MC (inefficiency) with P > ATC (profit).
  5. Mixing up monopoly (one seller) and monopsony (one buyer).
  6. Forgetting that profit lasts only if barriers to entry block new firms.

Quick self-check

  1. A firm’s demand is P = 30 − 3Q. What is the MR of the 3rd unit? (TR at 2 = 24 × 2 = 48; TR at 3 = 21 × 3 = 63; MR = 15, below the $21 price.)
  2. At a firm’s chosen output, P = $40 and MC = $25. Is output efficient? (No. The next unit is worth about $40 to a buyer but costs $25, so output is too low.)
  3. Name the barrier: a firm holds the only licence to run buses on an island. (Legal barrier.)

Next: practice questions.

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