Flashcards · 7702 · Topic 3

Language in action flashcards

11 cards on Topic 3, subtopics 3.3.1 to 3.3.3. Pick a subtopic or study them all.

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What is the 7702 language investigation?: A student-led enquiry of 2,000 words (excluding data and quotations) into an aspect of language, using spoken, written or multimodal data.
What sections must a language investigation contain?: Introduction (reasons and aims), methodology (an evaluative account of data collection and approach), analysis, conclusion linked to the aim, references, and appendices with clean data.
What makes a good investigation focus?: A narrow, specific question, such as the language of three adverts for one product rather than "advertising language", so every later stage has a clear boundary.
What is the observer's paradox?: Observing or recording people changes how they speak, so natural data is hard to collect. Methodology should say how the investigation tried to reduce this.

What does the 7702 original writing task require?: One piece of 750 words in The Power of Persuasion, The Power of Storytelling or The Power of Information, plus a 750-word commentary.
What is a style model, and how is it used?: A published text of the same type that you study and analyse in detail. The submission includes an annotated style model, and its analysis feeds the commentary.
What should the original-writing commentary evaluate?: The style model, the writing process, and how effectively the final piece's language choices meet its audience and purpose.

What is prosody?: The features of speech beyond individual sounds: intonation, stress, pitch, pace, volume and pause. They signal emphasis, attitude and turn-taking.
What is morphology?: The study of word structure: how morphemes (roots, prefixes, suffixes) combine, for example un-friend-ly. It explains both word formation and inflections such as -ed.
What is cohesion in discourse?: The links that hold a text together, such as pronoun reference, repetition, connectives and lexical chains, so it reads as one connected whole.
What is an adjacency pair?: Two linked turns in conversation where the first expects the second, such as question and answer or greeting and greeting.