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Free flashcards · Cambridge O Level · 7115
Business flashcards
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Topic 1: Understanding business activity
- Needs and wants
- A need is something essential for survival, such as food and shelter. A want is something desired but not essential, such as a particular brand or a luxury item.
- Scarcity
- The basic economic condition that resources are limited compared with unlimited wants. It is why every choice has an opportunity cost.
- Opportunity cost
- The next best alternative given up when a choice is made. Only the single next best alternative counts.
- Specialisation, and one drawback
- An individual, business or region concentrates on a narrow range of goods or services. Output and efficiency tend to rise, but it creates interdependence: the producer relies on others for everything it does not make.
- Added value
- Added value = selling price − cost of bought-in inputs. It is not profit, because rent, wages and other costs still have to be paid from it.
- A loaf sells for $2.10 and its ingredients cost $0.60. What is the added value?
- 2.10 − 0.60 = $1.50 per loaf.
- Ways to add value without simply raising the price
- Branding, better quality, convenience, design, after-sales service, speed, attractive packaging.
- Primary, secondary and tertiary sectors
- Primary: extracting natural resources (farming, mining, fishing). Secondary: making goods from raw materials (manufacturing, construction). Tertiary: providing services (retail, banking, transport).
- Classify an oil refinery, a fishing boat and a call centre
- Oil refinery: secondary. Fishing boat: primary. Call centre: tertiary.
- How does the balance of sectors change as an economy develops?
- It shifts from primary towards secondary and then tertiary. Developed economies have a large tertiary sector; a decline in the secondary sector is called deindustrialisation.
- Private sector
- Owned by individuals, with a profit motive.
- Public sector
- Owned by government; provides essential services and may run at a loss for social benefit.
- Is the public sector the same as a public limited company?
- No. The public sector is owned by the government. A public limited company is a private sector business owned by shareholders.
- Characteristics of successful entrepreneurs
- Willing to take calculated risks, self-motivated and determined, creative or innovative, organised and able to decide under pressure, good with people, and resilient.
- How does a business plan help an entrepreneur?
- It helps raise finance, gives targets to compare results against, shows up weaknesses early, and reduces the chance of costly surprises.
- Why and how do governments support business start-ups?
- Why: more jobs, more output, more tax revenue and more competition. How: grants, training schemes, advice and cheaper loans.
- Methods of measuring business size, and what is not one
- Number of people employed, value of output, and capital employed. Profit is not a measure of size: it shows performance.
- Internal (organic) and external growth
- Internal: using the business’s own resources (new products, outlets, selling online); slower, lower risk, easier to control. External: merger (two firms agree to combine) or takeover (one firm buys control of another); faster but costly.
- Why do some businesses remain small?
- Demand is limited to a small or local niche, the owner wants a manageable workload and full control, finance is hard to get, the owner wants to avoid risk, or personal service would be lost.
- Business failure cause: lack of management skills
- Poor decisions on pricing, stock or hiring, and weak financial control.
- Business failure cause: liquidity problems
- Not enough cash to pay bills when due, even if the business makes a profit on paper.
- Business failure cause: changes in the business environment
- New competitors, changing tastes, higher costs, recession and new technology.
- Limited and unlimited liability
- Limited liability: an owner can lose only the amount invested in the business. Unlimited liability: an owner is personally responsible for all the business’s debts.
- Unincorporated business and limited company
- Unincorporated (sole traders, partnerships): the business and owner are treated as one, with unlimited liability. Limited company: a separate legal entity owned by shareholders, with limited liability.
- Sole trader and partnership: main strengths and weaknesses
- Sole trader: full control and all the profit, but unlimited liability, little capital and a heavy workload. Partnership: more capital and skills and a shared workload, but unlimited liability, disputes and shared profit.
- Private and public limited company: the key difference
- A public limited company can sell shares to the general public through a stock exchange; a private limited company cannot.
- Public limited company: strengths and weaknesses
- For: very large capital, shares easy to trade, limited liability. Against: costly to run, more must be published, takeover risk, control spread widely.
- Franchise and joint venture
- Franchise: the franchisee buys the right to use one brand and its methods, paying fees and royalties and following rules. Joint venture: two or more businesses combine for a project, sharing cost, risk and profit.
- Public corporation
- A public sector organisation owned by the government and run by appointed managers, mainly to provide a service to the public.
- A trader owes $160,000 and selling the assets raises $95,000. What happens to the shortfall?
- Shortfall = $65,000. As a sole trader, the owner could have to pay it from personal assets. A limited company owner who invested $30,000 loses only that $30,000.
- Business objectives: examples and why they matter
- Examples: survival, growth, profit and market share. They give direction, allow results to be compared with targets, help managers choose between options and motivate staff.
- Market share formula
- Market share (%) = business sales ÷ total market sales × 100
- A firm’s sales rise from 54,000 to 63,000 while the market grows from 360,000 to 420,000. What happens to its market share?
- It stays at 15% (54,000 ÷ 360,000 and 63,000 ÷ 420,000), even though sales grew by 16.7%.
- Social enterprise
- A business whose main aim is social or environmental, with most profit reinvested in that aim. It still sells goods or services to cover its costs.
- Internal and external stakeholders
- Internal: owners and shareholders, managers, employees. External: customers, suppliers, lenders, government, the local community.
- Give two pairs of stakeholders whose objectives conflict
- Shareholders (higher profit) and employees (higher pay). The local community (quiet, clean surroundings) and managers (a bigger factory).
- Private and public sector objectives
- Private sector: profit, growth, survival, market share. Public sector: a service for all, affordable prices, jobs and social aims; losses may be covered by government.
Topic 2: People in business
- Benefits of a well-motivated workforce
- Higher labour productivity, reduced absenteeism and lower labour turnover.
- Labour productivity, absenteeism rate and labour turnover formulas
- Labour productivity = total output ÷ number of employees. Absenteeism rate = working days lost ÷ working days available × 100. Labour turnover = leavers in the year ÷ average number employed × 100.
- Maslow’s hierarchy of needs, lowest to highest
- Physiological (a living wage), safety (secure job, safe conditions), social (friendship, teamworking), esteem (respect, recognition, promotion), self-actualisation (reaching one’s potential).
- Herzberg: hygiene factors and motivators
- Hygiene factors cause dissatisfaction if poor but do not motivate if good (pay is mainly a hygiene factor). Motivators give real satisfaction, such as achievement and responsibility.
- Taylor’s theory of motivation
- Workers are motivated mainly by money. Break work into small tasks, set output targets, link pay to output and supervise closely. It ignores social and esteem needs.
- Wage and salary; bonus and commission
- Wage: tied to hours worked. Salary: a fixed yearly amount paid monthly. Bonus: rewards meeting a target. Commission: a percentage of each sale.
- Job rotation and job enrichment
- Job rotation: moving employees between tasks at a similar level (sideways). Job enrichment: giving employees more responsibility and challenge (upwards).
- Output rises from 200 to 220 items per worker. What is the percentage change in productivity?
- (220 − 200) ÷ 200 × 100 = 10%
- Span of control and chain of command
- Span of control: the number of people reporting directly to one manager or supervisor. Chain of command: the line of authority from the top to the bottom of the business.
- Tall and short structures compared
- Tall: many levels, narrow spans, slower communication, close supervision, higher management salaries. Short: few levels, wide spans, faster communication, looser supervision, lower salaries.
- Delegation
- Passing authority to carry out a task, and to make decisions about it, to someone lower in the hierarchy. The manager stays accountable.
- Benefits and risks of delegation
- Benefits: frees managers for planning, uses staff skills, motivates, trains future managers. Risks: mistakes, lack of skill or time, a task done differently from how the manager would do it.
- The five functions of management
- Planning, organising, coordinating, commanding and controlling.
- Commanding versus controlling
- Commanding gives instructions before the work; controlling checks results afterwards.
- Autocratic, democratic and laissez-faire leadership: when each fits
- Autocratic: urgent decisions, inexperienced staff, emergencies. Democratic: skilled staff and complex decisions needing commitment. Laissez-faire: expert or creative staff.
- Trade union
- An organisation of workers formed to protect and improve its members’ pay, conditions and interests, acting together.
- Effects of a trade union on the business
- Higher costs from pay and conditions agreements, possible disruption and slower change; but a single channel to talk to staff, fewer unresolved disputes and often lower labour turnover.
- Recruitment and selection
- Recruitment: attracting suitable applicants for a vacancy. Selection: choosing the best applicant from those who applied.
- Job description and person specification
- Job description: what the post involves (title, duties, responsibilities). Person specification: the skills, qualifications and qualities wanted.
- When to recruit internally and when externally
- Internal: when speed and low cost matter, reliability is known, or you want to reward loyalty. External: when new skills or ideas are needed, no suitable person is employed, or the business is expanding fast.
- Induction, on-the-job and off-the-job training
- Induction: introduction for new starters. On-the-job: learning while doing the work; the trainer’s output falls and bad habits can pass on. Off-the-job: learning away from the workplace; suits specialist skills but costs more.
- Dismissal and redundancy
- Dismissal: the employer ends the contract because of the employee’s conduct or performance (about the person). Redundancy: the job is no longer needed, for example after automation (about the job).
- Part-time and full-time employees compared
- Part-time: matches cover to busy periods and pays only for hours needed, but means more people to train and manage. Full-time: reliable, committed cover, but paid even in quiet spells.
- Legal controls over employment (in general terms)
- Employment contracts, unfair dismissal, discrimination, health and safety, and the legal minimum wage.
- Effective communication; internal and external communication
- Effective: the message is received, understood and acted on. Internal: within the business. External: with customers, suppliers and others outside it.
- How do you choose a communication method?
- By urgency, complexity, the number of receivers, and the need for a record or feedback.
- Email: one strength and one weakness
- Strength: fast, detailed and recorded. Weakness: overload, and it can be ignored.
- A closure must reach 40 staff within the hour. Which method suits?
- A text or messaging app for speed and reach, followed by a short email for a record. A letter would be too slow.
- Communication barriers and their fixes
- Jargon or language: plain words or translation. Long chain: fewer levels. Overload: prioritise and summarise. Wrong method: match method to message. Technical failure: a back-up channel.
- Problems caused by poor communication
- Mistakes, delays, low morale, lost customers and orders, and conflict.
Topic 3: Marketing
- Role of marketing
- Identifying and satisfying customer needs, maintaining customer loyalty, and building customer relationships. Loyalty is the repeat buying; a relationship is the contact that encourages it.
- Why do markets become more competitive?
- Easier entry for new firms, online selling, global rivals, price comparison websites and better-informed customers.
- Niche and mass marketing
- Niche: a small, specific market; fewer rivals and a higher price possible, but small sales and risk if tastes change. Mass: a large, general market; high volumes and lower unit costs, but more rivals and price competition.
- Market segmentation, and the examples in the syllabus
- Dividing a market into groups of customers with similar characteristics or needs. Examples: age, socio-economic grouping, location and gender.
- Benefits of market segmentation
- Products, prices and promotion aimed at each group, less wasted spending, gaps in the market found, and possibly higher sales and loyalty.
- Primary and secondary research
- Primary: new data collected first-hand; specific and up to date, but slow and costly. Secondary: existing data collected by others; cheaper and quicker, but may be out of date or not specific.
- Primary research methods
- Postal questionnaires, online surveys, interviews and focus groups.
- Secondary research methods
- Online research, government sources, and paying for commercial market research reports.
- What affects the accuracy of market research?
- Sample size and how representative it is, clear non-leading questions, honest and unbiased researchers and respondents, recent data from a reliable source, and enough people responding.
- 45 of 150 respondents choose option B. What percentage is this, and what is its pie chart angle?
- 45 ÷ 150 × 100 = 30%. Angle = 45 ÷ 150 × 360 = 108°.
- Stages of the product life cycle
- Development (no sales), introduction (low sales), growth (rising fast), maturity (peak, flat), decline (falling).
- Extension strategy, with examples
- An action to lengthen the life of a product before it declines: new packaging or design, new variants, new markets, new uses, a price change, fresh promotion.
- Cost-plus, competitive, penetration, skimming and promotional pricing
- Cost-plus: unit cost plus a mark-up. Competitive: in line with many similar rivals. Penetration: low launch price to gain share fast. Skimming: high launch price, lowered later. Promotional: short-term cut to clear stock or boost sales.
- A unit costing 12 sells at 15. What is the mark-up on cost, and the profit as a share of price?
- Mark-up = 3 ÷ 12 × 100 = 25% of cost. Profit = 3 ÷ 15 × 100 = 20% of the selling price.
- Price elastic and price inelastic demand
- Elastic: quantity demanded changes proportionately more than price; a price cut can raise revenue. Inelastic: quantity demanded changes proportionately less than price; a price rise can raise revenue.
- Distribution channels: via wholesaler, via retailer, direct
- Wholesaler: wide reach and holds stock, but several margins and less control. Retailer: shops reach customers, but take a margin. Direct: the producer keeps the whole margin and customer data, but pays delivery and has less reach.
- Advertising and sales promotion
- Advertising: a paid message that builds awareness and image over time. Sales promotion: a short-term incentive such as discounts, samples, loyalty cards or competitions.
- E-commerce: opportunities and threats for the business
- Opportunities: wide reach, open all hours, lower costs, customer data. Threats: heavy competition, security and website failures, delivery costs.
- Marketing strategy
- The plan for how a business uses the marketing mix to reach its marketing objectives with its target customers. The four parts must be consistent with each other and the budget.
- Misleading promotion, faulty goods and dangerous goods
- Misleading promotion: claims, prices or images that give a false impression. Faulty goods: do not work as they should or as described. Dangerous goods: could harm the user or others.
- Effects of legal controls on marketing strategy
- Claims must be provable and adverts checked, more testing and quality control, refunds, replacements and recalls, so costs rise; but customers trust the business more and honest firms are protected.
- Problems of entering foreign markets
- Cultural differences (language, tastes, religion, customs, symbols), lack of knowledge of customers, rivals, rules and distribution, the cost of distance, and established local brands.
- Joint venture and licensing as ways into a foreign market
- Joint venture: local knowledge and shared cost and risk, but shared profit and possible disagreements. Licensing: another firm makes or sells the product for a fee or royalty; low cost and risk, but weaker control of quality and image.
- A licensee sells $800,000 of goods and pays a 5% royalty. What is the royalty?
- 0.05 × 800,000 = $40,000
Topic 4: Operations management
- Production and productivity
- Production is how much is made. Productivity is output compared with the resources used, such as labour productivity = output ÷ number of workers.
- 1,800 loaves with 9 workers, then 2,200 loaves with 10 workers. What happens to labour productivity?
- 1,800 ÷ 9 = 200 and 2,200 ÷ 10 = 220 loaves per worker, a rise of 10%.
- Ways to increase efficiency
- Automation and technology (faster, steadier output, but costly and jobs may go) and improved labour skills through training (fewer mistakes, but trained staff may leave).
- Lean production, just-in-time and Kaizen
- Lean production: producing with as little waste as possible. JIT: very low inventories, with materials arriving as needed; depends on reliable suppliers. Kaizen: continuous improvement through many small changes suggested by workers.
- Job, batch and flow production
- Job: one item to a customer’s order (high unit cost, very flexible). Batch: identical items in groups, then the process is reset (medium cost). Flow: continuous production of standard items on a line (lowest unit cost, inflexible).
- CAD and CAM
- CAD: computer-aided design; designs and tests products on screen. CAM: computer-aided manufacturing; computers control machines and robots. Linked, a design goes straight to production.
- Why hold inventories, and the cost of doing so
- Why: buffer against late supplies, meet unexpected demand, bulk-buying discounts, seasonal peaks. Costs: storage, insurance, damage or going out of date, and money tied up.
- Fixed, variable, total and average cost
- Fixed: do not change with output. Variable: change directly with output. Total cost = fixed costs + total variable costs. Average cost = total cost ÷ output.
- Fixed costs $27,000, variable cost $12 per bag. Find average cost at 1,500 and at 3,000 bags.
- 1,500: (27,000 + 18,000) ÷ 1,500 = $30. 3,000: (27,000 + 36,000) ÷ 3,000 = $21. Fixed costs are spread over more bags.
- Economies of scale: the five types
- Purchasing (bulk discounts), marketing (advertising spread over more units), financial (lower interest for larger firms), managerial (specialist managers), technical (large equipment at high output).
- Diseconomies of scale
- Average cost rises when a business becomes too large, through poor communication, lack of commitment from employees and weak coordination.
- Break-even output and margin of safety
- Break-even output = fixed costs ÷ contribution per unit (price − variable cost per unit). Margin of safety = expected or actual output − break-even output.
- Price $30, variable cost $12, fixed costs $27,000, expected sales 2,100. Find break-even, margin of safety and profit.
- Contribution = $18. Break-even = 27,000 ÷ 18 = 1,500 bags. Margin of safety = 600 bags. Profit = 18 × 2,100 − 27,000 = $10,800.
- What moves break-even output?
- Higher fixed costs or higher variable cost per unit: break-even rises. A higher price or lower fixed costs: break-even falls.
- Limitations of break-even analysis
- It assumes all output is sold, a constant price and variable cost per unit, and fixed costs that stay fixed; it normally covers one product, and forecasts may be wrong.
- Quality
- How well a product or service meets customer needs and expectations. It is not the same as luxury or a high price.
- Quality control and quality assurance
- Quality control: checking products to find faults, at checkpoints or at the end, mainly by inspectors. Quality assurance: organising the whole business so faults are prevented at every stage, involving everyone.
- Why does quality matter?
- Repeat custom and a stronger reputation, fewer refunds and scrapped items, less risk of legal action, keeping business customers, and possibly a higher price.
- A sample of 400 tiles has 14 cracked. Estimate the cracked tiles in an output of 8,000.
- 14 ÷ 400 = 3.5%. 8,000 × 0.035 = 280 cracked tiles (assuming the sample is representative).
- Quality assurance methods
- Written standards, supplier checks, training, workers checking their own work, planned machine maintenance and using customer feedback.
- Location factors for a manufacturer
- Land and building costs, labour (skills, wages, availability), nearness to materials and to markets, transport links, utilities and room to expand, and government help.
- Location factors for a service business
- Closeness to customers and footfall, competitors, visibility and access, rent, and staff. For online services, customer location matters little.
- Factors in choosing a country to locate in
- Labour cost and skills, market size and growth, transport, tariffs and trade barriers, exchange rates, political stability, language and culture, government incentives and legal controls.
- How can legal controls affect location?
- Limits on land use (keeping factories out of residential or protected areas), permission needed to build, environmental rules, safety standards, and incentives to locate where jobs are needed.
- Relocation: reasons and risks
- Reasons: premises too small, rising rent, customers or suppliers moving, better access to labour or markets. Risks: moving costs, disrupted production, staff leaving, customers not following.
Topic 5: Financial information and decisions
- Three main reasons a business needs finance
- Start-up capital, capital for expansion, and additional working capital.
- Internal and external sources of finance
- Internal: retained profit, owner’s savings, sale of assets, reducing stock or collecting debts sooner. External: bank loan, overdraft, trade credit, share issue, grants, micro-finance, crowd-funding.
- Debt and equity
- Debt: provided by a lender, repaid with interest, control unchanged, interest still due in a bad year. Equity: provided by owners or shareholders, no set repayment, rewarded by dividends, control may be shared.
- Micro-finance and crowd-funding
- Micro-finance: very small loans, often to people who cannot get bank loans. Crowd-funding: many people each giving a small amount, usually online; it also tests demand.
- Four factors in choosing a source of finance
- Size and legal form of the business, the amount required, the length of time needed, and existing loans.
- A company needs $120,000 for ovens that last ten years. Why a long-term bank loan rather than an overdraft?
- The loan matches the length of the need. An overdraft is short-term and can be withdrawn. Shares would avoid interest but share ownership.
- Cash-flow forecast
- A prediction of cash expected to come in and go out over future months, with the expected balance each month.
- Net cash flow and closing balance
- Net cash flow = inflows − outflows for the month. Closing balance = opening balance + net cash flow, and becomes next month’s opening balance.
- Opening balance 1,500, inflows 4,200, outflows 4,500. Find the closing balance.
- Net cash flow = −300. Closing balance = 1,500 − 300 = 1,200.
- Ways to overcome a short-term cash problem
- An overdraft, delaying supplier payments, asking debtors to pay sooner; also delaying a purchase, selling an unused asset or the owner adding money.
- Working capital, and an example
- Working capital = current assets − current liabilities. Inventories 9,000 + receivables 3,000 + cash 500 = 12,500; payables 4,000 + overdraft 1,000 = 5,000; working capital = 7,500.
- Is a negative cash balance the same as a loss?
- No. A negative balance is a cash shortage. Profit and cash differ: a credit sale adds to profit now but brings in cash later.
- Profit, and why it matters
- Profit = revenue − total costs. It is a reward for the owners’ risk and enterprise, and retained profit is a source of finance with no interest and no new owners.
- Layout of an income statement for a limited company
- Revenue − cost of sales = gross profit − expenses = profit − tax − dividends = retained profit
- Why can profit and cash move in opposite directions?
- Credit sales count as revenue before the cash arrives; buying a non-current asset uses cash but is not a cost against this year’s revenue in the same way; a loan brings in cash but is not profit.
- Gross profit and profit; profit and retained profit
- Gross profit is before expenses; profit is after expenses. Retained profit is the profit left after tax and dividends.
- Limitations of an income statement
- It covers a past period only, does not show cash, forecasts based on it rely on assumptions, and it does not show what the business owns or how it is financed.
- Classify: premises, inventories, payables, bank overdraft, five-year bank loan, share capital
- Premises: non-current asset. Inventories: current asset. Payables: current liability. Overdraft: current liability. Five-year loan: non-current liability. Share capital: equity.
- Net assets and equity
- Net assets = total assets − current liabilities − non-current liabilities. Equity = share capital + retained profit, and equals net assets.
- Capital employed (standard form)
- Capital employed = equity + non-current liabilities, which also equals total assets − current liabilities.
- Non-current assets 200,000, current assets 60,000, current liabilities 80,000, bank loan 50,000. Find net assets and working capital.
- Net assets = 200,000 + 60,000 − 80,000 − 50,000 = 130,000. Working capital = 60,000 − 80,000 = −20,000, a weak short-term position.
- What happens when inventories are sold at cost for cash?
- Inventories fall and cash rises by the same amount, so current assets stay the same but are more liquid. The cash can reduce an overdraft.
- Profitability and liquidity
- Profitability: how well a business earns profit compared with its revenue or the capital invested in it. Liquidity: the ability to pay short-term debts when they are due.
- Gross profit margin, profit margin and ROCE formulas
- Gross profit margin = gross profit ÷ revenue × 100. Profit margin = profit ÷ revenue × 100. ROCE = profit ÷ capital employed × 100.
- Current ratio and acid test ratio formulas
- Current ratio = current assets ÷ current liabilities. Acid test ratio = (current assets − inventories) ÷ current liabilities.
- Revenue 90,000, cost of sales 54,000, profit 13,500, capital employed 90,000. Find the GPM, profit margin and ROCE.
- GPM = 36,000 ÷ 90,000 × 100 = 40%. Profit margin = 13,500 ÷ 90,000 × 100 = 15%. ROCE = 13,500 ÷ 90,000 × 100 = 15%.
- Current assets 36,000 (inventories 18,000), current liabilities 24,000. Find the current ratio and acid test ratio.
- Current ratio = 36,000 ÷ 24,000 = 1.5. Acid test = 18,000 ÷ 24,000 = 0.75.
- Which ratios do a lender and a supplier look at?
- A bank or other lender: liquidity and profit, to decide whether and on what terms to lend. A supplier: the current ratio and acid test, to decide whether to give credit.
Topic 6: External influences on business activity
- The business cycle: four stages
- Growth (GDP rising steadily), boom (GDP rising fast, very low unemployment), recession (GDP falling), slump (GDP very low, weak demand).
- Gross Domestic Product (GDP) and economic growth
- GDP: the value of all output of goods and services made within a country over a set time. Economic growth: a rise in GDP over time.
- Government economic objectives
- Increasing GDP (economic growth), low unemployment, and low, stable inflation.
- Effects of a rise in interest rates
- Dearer loans, so less borrowing and spending by businesses and customers. Firms with large variable-rate loans see profit hit directly.
- A $100,000 loan’s interest rate rises from 6% to 9%. What is the change in interest?
- $6,000 rises to $9,000: up $3,000, or 50%. The rate rose by 3 percentage points, not 50%.
- Effects of a rise in income tax and in sales tax
- Income tax up: households have less to spend, so demand falls. Sales tax up: prices rise, so demand may fall.
- Business responses to a recession
- Cut costs, run promotions, add cheaper lines, look for new markets, hold less stock and delay investment. Each has a cost.
- Externality, external cost and external benefit
- Externality: a cost or benefit of a business decision that falls on people outside the business and its customers. External cost: pollution harming local health. External benefit: jobs and better roads in the area.
- Sustainable development
- Meeting the needs of today without reducing the ability of future generations to meet theirs.
- Ways a business can contribute to sustainable development
- Switch to renewable energy, cut waste and recycle, use resources from managed sources, design products to be repaired, and reduce transport distances.
- Pressure group, and its methods
- A group that tries to influence business or government decisions on a cause. Methods: publicity, petitions, protests, calls for boycotts and lobbying government.
- Legal duty and ethical choice
- A legal duty is something a business must do. An ethical choice is something it ought to do, beyond the law, such as auditing suppliers for child labour or paying suppliers a fair price.
- Globalisation: causes, opportunities and threats
- Causes: cheaper transport, faster communication, lower trade barriers, growth of MNCs. Opportunities: bigger markets, cheaper inputs, spread of risk. Threats: more competition, lost home sales to cheap imports.
- Import tariff and import quota
- Tariff: a tax on imported goods; raises tax revenue. Quota: a limit on the quantity that may be imported; raises no revenue directly.
- A 25% tariff is placed on a Rs 800 imported item. What is the new price?
- 800 × 1.25 = Rs 1,000
- Multinational company (MNC): host country gains and losses
- An MNC is a business that operates in more than one country. Gains: jobs, exports, more choice, investment. Losses: local businesses lose sales, profits are repatriated, possible pollution, jobs can leave quickly.
- Home currency appreciates: effects on exporters and importers
- Exporter: the foreign price rises, so it is less competitive. Importer: inputs are cheaper, so costs fall. Depreciation has the reverse effects.
Flashcards by topic
- Topic 1 Understanding business activity 37 cards · 5 subtopics
- Topic 2 People in business 30 cards · 4 subtopics
- Topic 3 Marketing 24 cards · 4 subtopics
- Topic 4 Operations management 25 cards · 4 subtopics
- Topic 5 Financial information and decisions 28 cards · 5 subtopics
- Topic 6 External influences on business activity 17 cards · 3 subtopics
Written for Cambridge O Level Business Studies (7115), syllabus 7115 (2026).
Cards by Marlbridge Academic Team; 10 restate definitions from the 7115 revision notes. This deck was reviewed by Salman Ahmad on 2026-11-05. Report an error.