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Flashcards · 0417 · Topic 9

Audience flashcards

8 cards on Topic 9, subtopics 9.1 to 9.2. Pick a subtopic or study them all.

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9.1 Audience appreciation

What is audience appreciation?
Understanding who will read, view or use your work and adapting it to their age, knowledge, interests, needs and setting.
How should a document for children aged 6 to 8 be designed?
Large rounded font, bright colours, large pictures, simple words and short sentences, with one idea per page.
How should work be adapted for people with a visual impairment?
Use high contrast, large fonts and alt text for images.
How do you earn the mark when describing a design feature for an audience?
Give the feature and a reason linked to the named audience, e.g. "large photographs of animals, because they keep children interested". A feature with no reason earns no mark.

9.2 Copyright

What is copyright?
A legal right that protects the creator of an original work (text, images, music, video, software) and gives them control over how it is copied, shared and sold.
Does naming the source make it legal to use a copyrighted image?
No. Giving credit does not replace permission. You need the owner's permission or a licence that allows reuse.
Give four ways software makers try to prevent illegal copying
Any four of: licence agreements, product keys or activation codes, needing the original disk or an online check, holograms, digital rights management (DRM), watermarks.
Give two risks of using pirated software
It may contain malware, and it gets no updates or support. The user may also face fines or prosecution.