Flashcards · 0417 · Topic 14

Styles flashcards

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What is a style?: A saved set of formatting, such as font, size, colour, alignment and spacing, applied to text or another object in one step.
Paragraph style vs character style: A paragraph style applies to a whole paragraph (e.g. Heading 1, Body Text). A character style applies to selected words only.
Why use styles instead of formatting by hand?: Formatting is consistent and faster to apply; editing a style updates every paragraph that uses it; heading styles can build a contents list automatically.
Why name a style by purpose (Caption) rather than appearance (BigBlue)?: The appearance may change later, which would make a name like BigBlue misleading.

What is a corporate house style?: A set of rules an organisation uses for all its documents (logo, colours, fonts, layout) so they look consistent and are instantly recognisable as the organisation's.
Name five elements of a corporate house style: Any five of: logo position and size, colour scheme, fonts and sizes, margins and alignment, header and footer layout, slogan, standard wording, chart and image style.
How is a house style usually built into software?: As a template containing the saved styles, header and footer, logo and page setup, so a user can write without formatting from scratch.
Give two benefits and one drawback of a house style: Benefits: professional, consistent documents; easy brand recognition; less time spent formatting. Drawback: it limits creativity, and every document must be updated if the style changes.