Study Guides
AQA A-Level Accounting: Analysis and evaluation of financial information (7127)
Study guide to AQA A-Level Accounting 7127 section 3.8: all twelve ratios worked from one set of accounts, cash versus profit, and the limits of ratios.
- Subject
- Accounting
- Level
- A LEVELS
- Topic
- Analysis and evaluation of financial information
- Author
- Marlbridge Academic Team
- Updated
Aligned to AQA A Level Accounting (7127), 2017-onwards. Official specification .
Syllabus page (what it covers and how it is assessed): AQA A Level Accounting.
Syllabus points this page covers
7127
- 8 Analysis and evaluation of financial information (whole topic)
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This guide covers section 3.8, Analysis and evaluation of financial information, of the AQA A-level Accounting (7127) specification (version 1.1, October 2026, for A-level exams from June 2019 onwards). The qualification is not tiered. The specification lists section 8 in the content assessed by both Paper 1 and Paper 2, each a 3-hour written exam, and you must use a calculator in the exam.
Use it with the revision notes and the practice questions. The ratios are worked from statements like those in preparation of financial statements of sole traders, and the users who read them are introduced in the role of the accountant. See also the AQA A-level Accounting hub, the 7127 checklist and the free diagnostics. All businesses and figures are invented.
What section 3.8 covers
| Specification content (3.8) | What you must be able to do |
|---|---|
| Calculation and interpretation of financial measures and ratios | Calculate and interpret gross profit margin %, markup %, rate of inventory turnover (times and days), profit in relation to revenue %, expenses in relation to revenue %, return on capital employed %, current ratio, liquid capital ratio, trade receivable days, trade payable days and capital gearing |
| Appraising business performance using financial statements and ratios | Judge profitability, liquidity, efficiency and capital structure |
| The difference between cash and profits | Explain why they differ and the effect of transactions on profitability and liquidity |
| The limitations of financial statements and ratio analysis | Cover both financial and non-financial factors |
The specification’s appendix of accounting ratios says you will be required to know the formulae, so learn them. Section 3.17 later adds investors’ ratios for limited companies; they are not part of 3.8.
The formulae
These follow the wording of the specification’s appendix.
| Group | Ratio | Formula |
|---|---|---|
| Profitability | Gross profit margin | Gross profit / Revenue × 100 |
| Profitability | Markup | Gross profit / Cost of sales × 100 |
| Profitability | Profit in relation to revenue | Profit for year (before tax) / Revenue × 100 |
| Profitability | Expenses in relation to revenue | Expenses / Revenue × 100 |
| Profitability | ROCE (sole trader) | Profit before interest / Capital employed × 100, where capital employed = capital + non-current liabilities |
| Profitability | ROCE (limited company) | Profit from operations / Capital employed × 100, where capital employed = equity + non-current liabilities |
| Liquidity | Current ratio | Current assets / Current liabilities, expressed as x:1 |
| Liquidity | Liquid capital (acid test) ratio | (Current assets - inventory) / Current liabilities, expressed as x:1 |
| Efficiency | Rate of inventory turnover | Cost of sales / Average inventory |
| Efficiency | Rate of inventory turnover (days) | Average inventory / Cost of sales × 365 |
| Efficiency | Trade receivable days | Trade receivables / Credit sales × 365 |
| Efficiency | Trade payable days | Trade payables / Credit purchases × 365 |
| Capital structure | Capital gearing | Non-current liabilities / (Issued share capital + Reserves + Non-current liabilities) × 100 |
Average inventory is normally (opening + closing) / 2. For ROCE, the specification allows either opening or closing capital (or equity); say which one you used. The gearing formula is written for a company. For a sole trader, capital takes the place of share capital plus reserves, so the denominator is the same capital employed figure used for ROCE.
Worked example: Ashby Garden Supplies
Ashby Garden Supplies is a sole trader. Extracts for the year ended 31 December 2025:
| Income statement | £ |
|---|---|
| Revenue (credit sales £360,000; cash sales £120,000) | 480,000 |
| Opening inventory | 32,000 |
| Purchases (all on credit) | 308,000 |
| Closing inventory | 40,000 |
| Cost of sales | 300,000 |
| Gross profit | 180,000 |
| Expenses (include loan interest £4,000 and depreciation £12,000) | 132,000 |
| Profit for the year | 48,000 |
| Statement of financial position at 31 December 2025 | £ |
|---|---|
| Non-current assets | 220,000 |
| Inventory 40,000; trade receivables 36,000; bank 4,000 | 80,000 current assets |
| Trade payables 38,000; other payables 2,000 | 40,000 current liabilities |
| Non-current liability: bank loan | 50,000 |
| Capital (opening 196,000 + profit 48,000 - drawings 34,000) | 210,000 |
Check: 220,000 + 80,000 - 40,000 - 50,000 = 210,000, so the statement balances.
Profitability
Gross profit margin = 180,000 / 480,000 × 100 = 37.50%
Markup = 180,000 / 300,000 × 100 = 60.00%
Profit to revenue = 48,000 / 480,000 × 100 = 10.00%
Expenses to revenue = 132,000 / 480,000 × 100 = 27.50%
ROCE = (48,000 + 4,000) / (210,000 + 50,000) × 100
= 52,000 / 260,000 × 100 = 20.00% (closing capital)
Interest is added back because ROCE measures the return on all long-term funds, including the loan. Notice that gross margin minus expenses to revenue gives profit to revenue: 37.5 - 27.5 = 10.
Liquidity
Current ratio = 80,000 / 40,000 = 2.00:1
Liquid capital ratio = (80,000 - 40,000) / 40,000 = 1.00:1
Efficiency
Average inventory = (32,000 + 40,000) / 2 = 36,000
Inventory turnover = 300,000 / 36,000 = 8.33 times
Inventory days = 36,000 / 300,000 × 365 = 43.8 days
Receivable days = 36,000 / 360,000 × 365 = 36.5 days
Payable days = 38,000 / 308,000 × 365 = 45.0 days
Use credit sales, not total revenue, for receivable days: cash sales never create a receivable.
Capital structure
Capital gearing = 50,000 / (210,000 + 50,000) × 100 = 19.23%
Appraising performance
A ratio means little on its own. The specification asks you to appraise profitability, liquidity, efficiency and capital structure, so compare with the previous year (or a competitor) and explain causes. Ashby’s 2024 ratios, from the same accounting policies:
| Ratio | 2024 | 2025 |
|---|---|---|
| Gross profit margin | 40.00% | 37.50% |
| Markup | 66.67% | 60.00% |
| Profit to revenue | 12.00% | 10.00% |
| Expenses to revenue | 28.00% | 27.50% |
| ROCE | 23.58% | 20.00% |
| Current ratio | 2.19:1 | 2.00:1 |
| Liquid capital ratio | 1.32:1 | 1.00:1 |
| Inventory days | 40.6 | 43.8 |
| Receivable days | 30.0 | 36.5 |
| Payable days | 46.6 | 45.0 |
| Capital gearing | 20.33% | 19.23% |
Revenue rose from £450,000 to £480,000 (6.67%), but the appraisal reads like this:
- Profitability. Gross margin fell 2.5 percentage points. Possible causes: price cuts to win the extra sales, or dearer purchases not passed on. Expenses were controlled (27.5% against 28.0%), so the fall in profit to revenue comes from trading, not overheads. ROCE fell to 20.00%. That is still well above the 8% Ashby pays on its loan (£4,000 on £50,000), but the trend is down.
- Liquidity. Both ratios are still at or above 1:1, but the liquid ratio dropped by about a quarter. Bank is only £4,000. Ashby can meet current debts only if customers pay on time.
- Efficiency. Inventory is held about three days longer and customers take six and a half days longer to pay. Both tie up cash. Ashby pays suppliers in about 45 days, so it still collects before it pays, but the gap has narrowed sharply.
- Capital structure. Gearing below 20% is low. The loan is not a threat, and Ashby has room to borrow if it needs to.
A sound conclusion: sales growth has been bought with lower margins and looser credit control, and the owner should tighten collection before liquidity becomes a problem.
Cash and profit are different
Profit is income earned less expenses incurred, measured under the accruals concept. Cash is money actually received and paid. They differ because:
- credit sales and credit purchases are counted before the cash moves;
- depreciation reduces profit but involves no cash;
- buying inventory uses cash but only cost of sales reaches the income statement;
- buying non-current assets uses cash but only depreciation hits profit;
- loans received or repaid, capital introduced and drawings move cash but are not income or expenses.
Worked example: why Ashby’s bank fell
Ashby’s bank went from £19,000 to £4,000 despite a profit of £48,000. During 2025 it bought equipment for £30,000. Opening trade receivables were £30,000 and opening trade payables £35,000.
Profit for the year 48,000
Add depreciation (not a cash expense) 12,000
Less increase in inventory (40 - 32) (8,000)
Less increase in receivables (36 - 30) (6,000)
Add increase in trade payables (38 - 35) 3,000
Less drawings (34,000)
Less equipment bought (30,000)
Change in bank (15,000)
19,000 - 15,000 = £4,000, which agrees with the statement of financial position.
Effect of transactions on profitability and liquidity
Start from Ashby’s current assets £80,000 (inventory £40,000) and current liabilities £40,000. Treat each transaction separately.
| Transaction | Profit | Current ratio | Liquid ratio |
|---|---|---|---|
| Pay a trade payable £10,000 from the bank | No effect | 70/30 = 2.33:1 (rises) | 30/30 = 1.00:1 (no change) |
| Buy inventory £6,000 on credit | No effect | 86/46 = 1.87:1 (falls) | 40/46 = 0.87:1 (falls) |
| Sell goods costing £3,000 for £5,000 cash | +£2,000 | 82/40 = 2.05:1 (rises) | 45/40 = 1.13:1 (rises) |
| Charge depreciation | Falls | No effect | No effect |
| Buy a non-current asset for cash | No immediate effect | Falls | Falls |
| Owner takes cash drawings | No effect | Falls | Falls |
The first row is a useful trap: cash falls, yet the current ratio improves, because a ratio above 1:1 rises when equal amounts leave both sides.
Limitations of financial statements and ratio analysis
The specification says limitations include both financial and non-financial factors.
Financial limitations
- Statements are historic. They show last year, not next year.
- Historic cost ignores inflation, so asset values and ROCE can mislead.
- Different policies (depreciation method, provision for doubtful debts) make comparisons between businesses unreliable.
- A year-end figure may not be typical. Seasonal trade, or paying suppliers just before the year end, changes the liquidity ratios.
- Some figures are estimates, such as depreciation and doubtful debts.
- Ratios need a benchmark. Without last year or a competitor, a ratio cannot be judged.
- Information may be missing. For example, credit sales may not be given separately.
Non-financial limitations
- Statements do not show staff skill, morale or turnover.
- Customer satisfaction, reputation and brand strength are not measured.
- They say nothing about market conditions, competitors or new technology.
- Product quality and environmental or social impact are left out.
- The location and management quality of the business are not recorded.
When you evaluate, use these to qualify your conclusion, not as a stand-alone list.
Common errors
- Using total revenue instead of credit sales for receivable days, or total purchases when some were for cash.
- Using closing inventory when average inventory is required for turnover.
- Mixing up markup (on cost of sales) and margin (on revenue).
- Forgetting to add back interest in sole-trader ROCE.
- Writing a current ratio as a percentage instead of x:1.
- Saying a falling ratio is “bad” with no cause and no comparison.
- Treating a high current ratio as always good, when it may mean idle inventory or slow collection.
- Saying depreciation is a cash outflow.
Next, test recall with the revision notes and then try the practice questions. The exam preparation guide explains the structure of both papers.
Official syllabus
AQA A-level Accounting (7127) specification, version 1.1, October 2026, for A-level exams June 2019 onwards, published by AQA – section 3.8, Analysis and evaluation of financial information.
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